FOR IMMEDIATE RELEASE

VIDEODROME
Live Audio/Visual Overload

Presented by MOCCA, Jubal Brown and DropFRAMEVideo

Alana Didur/ Ankixa Risk/ Augart/ Bad Credit/ Dave Diaz/ David Matton/ Emad Dabiri/ Istvan Kantor/ Jubal Brown/ Kyle Duffield/ Museum/ Nohista/ Nwodtlem/ Ouananiche/ Pete Ohearn/ RKO/ Skeeter/ Smearballs/ TV Sheriff/ TZII

April 17, 2010
Museum of Contemporary Canadian Art
Doors open at 8:00 p.m. | Admission: $5.00 at the door
MOCCA Members Free

Toronto, ONT., April 14, 2010 – The Museum of Contemporary Canadian Art, Jubal Brown and DropFRAMEVideo are pleased to present MOCCA’s 4th edition of VIDEODROME.

VIDEODROME is a one-night audio/visual overdose taking place at MOCCA on April 17, 2010. An evening of live audio/video performances and playback by 20 local and international producers of A/V media, works with a strong audio-visual link, visual music.

Visual music is made from video edits, and is simultaneously video and music. Picture matches sound, cut for cut, beat for beat, creating a serendipitous sensory unity, a synesthesia with an emphasis on the intensity, a semi-gemastaltkunst for the YouTube generation.

The Video Battle is a competition of audio/visual media work, the A/V battle, the VIDEODROME. Developed from the idea of the hip hop DJ battle, artists will throw down fast and hard attempting to out flash each other with selections, cuts and mixes extreme, humorous and dangerous. Underlining the importance of competition as a driving force in the building of a relevant and volatile cultural community, artists compete for prizes and for glory and for the exaltation of the crowd. Winners are determined by a panel of experts and by the cheers and jeers of the audience/dance floor.

VIDEODROME is a collision of video art, mash-up, VJ culture, and experimental electronic music and contemporary club culture, bridging the gaps between the sofa, the club and the art gallery. An audio/visual assault striving for sensory overload in the interest of breaking down boundaries between audience and artist, sight and sound, observation and hallucination, perception and creation.

Come hear angel snares, see devil base kicks, you – are – invited!

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All programs and activities of the Museum of Contemporary Canadian Art are supported by Toronto Culture, the Ontario Arts Council, Canada Council for the Arts, BMO Financial Group, individual memberships and private donations.