FOR IMMEDIATE RELEASE:


The Museum of Contemporary Canadian Art Announces
FREE ADMISSION!

TORONTO, Ontario, August 23, 2013 – The Museum of Contemporary Canadian Art (MOCCA) is pleased to announce the introduction of FREE ADMISSION to its galleries thanks to a $25,000 donation from the RBC Foundation. As new partners in this capacity, MOCCA and the RBC Foundation have a shared commitment to providing access to unique cultural experiences and meaningful learning opportunities to all members of the community.

MOCCA will launch the RBC FREE ADMISSION program beginning with access to its thought-provoking Fall 2013 season. Starting September 5, visitors to MOCCA will enjoy free admission to six new TIFF-commissioned works by renowned Canadian and international artists in David Cronenberg: Transformation, as well as to the North-American debut of Camille Henrot’s acclaimed video installation Gross Fatigue, as part of TIFF Future Projections. In addition, MOCCA is presenting visitors with the opportunity to engage in a series of public events and activities, including a David Cronenberg-inspired book club and exclusive talks by exhibiting artists.

“An expanded access program anchored by free admission reflects MOCCA’s ongoing efforts to increase our reach to diverse audiences,” says MOCCA Managing Director Yves Théoret. “We are proud to partner with the RBC Foundation to provide free admission to our visitors and to all members of the community.”

A hub for cultural production and creative exchange, MOCCA established itself in Toronto’s dynamic West Queen West district almost 10 years ago. Since then, MOCCA has strived to welcome and encourage a diverse audience, and to position the museum as a beacon in the community. This latest initiative enables MOCCA to broaden its reach, into the community and beyond, to strengthen the impact of visual arts.

“We are thrilled to support the great work of MOCCA and their leadership in promoting art in an accessible way,” said Susan Stauth, RBC’s Regional Vice President in Toronto. “RBC has a longstanding commitment to the arts, in particular emerging artists, and we are happy that more community members can now enjoy this creative hub for free.”

About MOCCA

The Museum of Contemporary Canadian Art was born on the cusp of the millennium and has exploded onto the Toronto and Canadian art scene with ambitious local-to-global programming. Showcasing the work of 1,000 Canadian and international artists since re-locating to Queen Street West in 2005, MOCCA functions as a hub for cultural production and creative exchange. With a pioneering approach to partnership, MOCCA actively collaborates with like-minded organizations, including the Toronto International Film Festival and the National Gallery of Canada.

All programs and activities of the Museum of Contemporary Canadian Art are supported by Toronto Culture, the Ontario Arts Council, Canada Council for the Arts, BMO Financial Group, Cisco Canada, individual memberships and private donations.

About RBC

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada’s largest bank as measured by assets and market capitalization, and are among the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, and investor services and wholesale banking on a global basis. We employ approximately 80,000 full- and part-time employees who serve more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 44 other countries. For more information, please visit rbc.com.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2012, we contributed more than $95 million to causes worldwide, including donations and community investments of more than $64 million and $31 million in sponsorships.


For ongoing news, please go to
http://www.mocca.ca/media-centre
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Media Contacts
For more information on MOCCA or to interview a MOCCA spokesperson, please contact:

Yves Theoret, Managing Director | 416.395.7612 | ytheoret@mocca.ca


Left to right: David Liss, Artistic Director and Curator, MOCCA; Leo the Lion, RBC; Sandra Dilworth, Branch Manager, Queen & Gladstone Store, RBC; Susan Stauth, Regional Vice President, Toronto West, RBC. Toronto / August 23, 2013