This isn’t your typical museum chair.

MOCCA, Umbra, and Cossette create the “Oh So Contemporary” chair.

 TORONTO, Ontario, September 25, 2012 – The Museum of Contemporary Canadian Art, Umbra, and Cossette are launching the “Oh So Contemporary” chair as part of MOCCA’s year-long get contemporarymarketing campaign.

Following the theme of the popular, eye-catching images produced by leading creative agency Cossette depicting people dripping in hot pink paint, the OH chair, designed by Karim Rashid, is drenched in hot pink silicone.

MOCCA and Umbra share a similar mandate in making intriguing, artistic things accessible and the “Oh So Contemporary” chair is the playful, high-impact result of their partnership.

“This is a very exciting and unusual project for us. We’re always looking for new and surprising ways to engage people with art and the creative people that produce it.” David Liss, Artistic Director and Curator, MOCCA

“We’re always excited to collaborate with designers for our collection, and we’re especially proud of this partnership with MOCCA as it fosters design appreciation in our local communities. Our iconic OH chair relates perfectly to MOCCA’s ‘get contemporary’ theme and we’re thrilled to be a part of the Toronto art scene as the city celebrates Nuit Blanche.” Matt Carr, Design Director, Umbra.

“The hot pink paint represents the experience of seeing art – it sticks with you,” says writer Caitlin Keeley from Cossette who helped create the campaign with her art director partner Josh Day. Josh adds, “We’d been thinking about making a chair as part of the MOCCA campaign and Umbra is the perfect collaborator. We like to think of it as the viewing chair, so of course it’s dripping in hot pink too.”

The chair will be unveiled to the public for Nuit Blanche on Saturday September 29th at the Umbra flagship store (Queen St. and John St.), along with video portraits from the get contemporary. campaign. The chairs will also be displayed at MOCCA from 7pm until 1am during Nuit Blanche.  Additionally, there’s an opportunity to win one of the chairs exhibited by visiting both locations during the festivities.

 Tags / Keywords

Museum of Contemporary Canadian Art, MOCCA, Umbra, Cossette, get contemporary., Oh So Contemporary Chair, Karim Rashid, Nuit Blanche.

 About MOCCA

The Museum of Contemporary Canadian Art (MOCCA) was founded from the former Art Gallery of North York in 1999. In 2005, MOCCA relocated to the West Queen West Art + Design District in downtown Toronto, in the heart of one of North America’s most dynamic arts communities. Our facility is modest in scale, impressive in design, and functions effectively as a nucleus of energies for cultural production and exchange.

 RSS Feed for MOCCA feed://www.mocca.ca/feed/rss/

For ongoing news, please go to http://www.mocca.ca/media-centre

All programs and activities of the Museum of Contemporary Canadian Art are supported by Toronto Culture, the Ontario Arts Council, the Canada Council for the Arts, BMO Financial Group, Cisco Canada, individual memberships and private donations. MOCCA acknowledges the support of the Government of Ontario, through the Ministry of Tourism, Culture and Sport and its Museum and Technology Fund program.

# # #