FOR IMMEDIATE RELEASE

Göld for Pink.
MOCCA and Cossette make a trip to the podium, in Sweden. 

Toronto, July 15, 2013. The Museum of Contemporary Canadian Art (MOCCA) and leading creative agency Cossette took home gold for the Best Branding Campaign Award for get contemporary., and a silver for Best Partnership with iconic Canadian housewares brand Umbra for the oh so contemporary chair at the 2013 International Design & Communication Awards (IDCA) in Stockholm, Sweden. IDCA is billed as the world’s leading prize for creativity and innovation for cultural organizations.

“Congratulations to Cossette and their creative team Josh Day and Caitlin Keeley, and to photographer Mark Zibert on this prestigious win! The get contemporary. campaign has generated a lot of interest from MOCCA’s supporters and the public. We are very proud to be associated with Cossette and be represented on the global stage.” says David Liss, Artistic Director and Curator, MOCCA.

“Every so often a team will come into my office with not only a great idea, but also a great client partner. This was truly one of those instances. As an agency we are excited about our continued partnership with MOCCA and find inspiration not only from the museum itself…but from the communications it allows us to develop. For this work to be recognized at a Global level only further endorses its creativity,” says Matt Litzinger, co-Chief Creative Officer, Cossette.

To view highlights from the campaign or for more information visit: http://www.mocca.ca/getcontemporary.

Best Branding Campaign

Winner: MOCCA by Cossette, Canada
Silver: The Metropolitan Museum of Art by LaPlaca Cohen, USA
Bronze: Spritmuseum by Stockholm Design Lab, Sweden

Best Partnership 

Winner: Sèvres – Cité céramique and Wikimedia, France
Silver: MOCCA and Umbra by Cossette, Canada
Bronze: Dassault Système 3D and Planet + Flammarion, Musée Carnavalet and Mairie de Paris, France

About the get contemporary. campaign

Ordinary people doing everyday things form the central theme for the award winning campaign launched in the fall of 2011. The people are drenched in hot pink paint as they go about their lives in otherwise average urban settings. This is intended to communicate the idea that contemporary art is a powerful experience that sticks with you. The attention-grabbing imagery is supported by the headline: get contemporary.

MOCCA, Umbra, and Cossette launched the oh so contemporary chair as part of MOCCA’s get contemporarymarketing campaign in the fall of 2012. Following the theme of the popular, eye-catching images depicting people dripping in hot pink paint, the OH chair, designed by Karim Rashid, is drenched in hot pink silicone.

About MOCCA

The Museum of Contemporary Canadian Art was founded from the former Art Gallery of North York in 1999, with the mandate to exhibit, research, collect, and promote innovative art by Canadian and non-Canadian artists whose works engage and reflect the relevant stories of our times. In 2005, MOCCA relocated to the West Queen West Art + Design District in downtown Toronto, in the heart of one of North America’s most dynamic arts communities and functions effectively as a nucleus of energies for cultural production and exchange. Since 2006, MOCCA draws 40,000 visitors annually.

All programs and activities of the Museum of Contemporary Canadian Art are supported by Toronto Culture, the Ontario Arts Council, Canada Council for the Arts, BMO Financial Group, Cisco Canada, individual memberships and private donations.

For ongoing news, please go to http://www.mocca.ca/media-centre

About Cossette

Cossette, is a fully integrated agency which occupies a creative and strategic leadership position in Canada. Cossette brings value to its clients by providing various communications services in one simple integrated offering. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver and Halifax. For more information visit cossette.com

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For More Information Please Contact:
Fayiaz Chunara, MOCCA, 416.395.7490,
 fchunara@mocca.ca
Mark Smyka, Cossette
416.306.6594, Mark.Smyka@Cossette.com